Telecast merry-go-round

When Nimbus pulled out of the telecast for the meaningless Afro-Asia cup, I thought that sensible demand supply economics of quality cricket vs. public interest had caught up with telecast of tournaments. Nimbus' disinterest in the telecast due to lack of the big players reflected just how much people would be interested in such tournaments as well. However just as Nimbus backed out, ESPN-Star swooped in with a lower bid (possibly with an eye on future contracts with the BCCI) to keep the tournament alive. That was a big disappointment, more so since ESPN-Star who have probably the only respectable team (read Harsha Bhogle) covering cricket, are reduced to covering irrelevant matches. And just when you thought Nimbus did the right thing in backing out, they in turn swooped in to cover the only marginally more meaningful India-SA series in Ireland, after Zee backed out of that one! Will the BCCI finally stop this telecast merry-go-round, contracts issues and other peripheral problems and please focus on the real cricketing ones facing the system?